A Report That Examines The Role Of Expert And Lay Knowledge In Understanding And Managing Risk

This report is going to examine how risks we face in our daily lives rely on different forms of knowledge to create an understanding of them and their consequences. This report will examine how people use expert and lay knowledge about risks in order to live with them. A brief description of risk is provided. The discussion focuses on how we live with risk and interpret expert and lay knowledge regarding risk and risk avoidance. It is also suggested that people make their own choice as to what and how they use information and to what degree of risk they consider acceptable in their lives. This is influenced by the knowledge they have and how they interpret that. Clearly an expert will be in a stronger position to accurately assess risk compared to a lay person. 1. Expert Knowledge – someone that has knowledge, skill and is qualified in a particular subject. 2. Lay Knowledge – someone who does not have specialized knowledge or training in a subject. This report will examine three examples of risk and will detail not only expert information but it will review lay opinion as well. 1. Firstly the cycling and the benefits of wearing helmet will be assessed. 2. Then a case study that detailed an allotment and the hazardous substances found in the soil. 3. The last risk to be observed will be sun exposure, sun tanning and risks and how consumerism can play apart in forming our choices. 1. Our Risky Lives 1. Risk – a state in which there is a possibility of known danger or harm, which if avoided may lead to benefits (Carter and Jordan, 2009). Almost everything we do in life comes with some degree of risk. It is how we interpret the risk that determines how we live. Some risk is taken without thinking, some risk is unavoidable, and in other cases we can reduce the risk or avoid the risk all together. 1. Cycling and the benefits of wearing a helmet Cycling will introduce the idea of risks and risk management in our material lives. Cyclists manage their risk with lights, occasional hand signals and helmets. Cyclists have to negotiate the use of the helmet, whether or not to wear one but not doing so means any injury sustained may be the cyclist’s own fault. One study shown 85 per cent reduction in the risk of head injury among cyclists who wore helmets (Thompson et al., cited in Carter and Jordan, 2009). Other research found that, when car overtakes a cyclist, the car comes significantly closer to a cyclist who wears a helmet (Walker, cited in Carter and Jordan, 2009). Taking both studies into account seems to suggest that if you wear a helmet then you are more likely to have an accident but if you have an accident then you are less likely to have head injuries. 1. Hazardous substances found in the soil Soil on an allotment will show how knowledge of an invisible risk is produced by experts but can be contested and how the allotment users used knowledge to manage the risks. The benefits of a social activity such as gardening were suddenly brought into question by publication of a scientific test on the soil. The material environment changed from being good into something that was dangerous. The soil was safe then became poisonous and then become safe again, all without the soil itself being changed. The existence of two soil tests confirms that even within science there are debates over how best to assess risk. In the case study, the same soil shifted from being safe to dangerous and back again solely as a result of different measurement practices (Carter and Jordan, 2009). This shows how the expert knowledge may or may not influence the decisions people make about managing risk. Gardener did not listen to expert knowledge about safe soil, because two contrasting results of the tests did not feel quite trustworthy. 1. Sun Exposure and expert knowledge of sun risk The last risk to be assessed will be sun exposure and sun tanning and risks. Increasingly over the last number of years dangers of sun exposure and tanning have come to the fore. Even though advice and evidence which has been produced people still continue to expose themselves to the harmful UVA rays. In this section we can look at a second case study of risk and risk management concerning holidaymakers and their attitudes to a tan. To understand the apparently risky practices connected with sun exposure we have to take seriously the ways in which people make sense of expert advice, and measure it against their own knowledge and experiences of the material world in which they live (Carter and   Jordan, 2009). The research conducted by Simon Carter used a mixture of interviews and focus groups with tourist aged 20 and 35 years of age who regularly travelled abroad for holidays. The first thing that this search found was that people could recall health education advice by seeking shade, using a sunscreen or covering the body. People knew what the expert advice said about the dangers of sun. However, people did not fully follow this advice because they had their own ways of understanding and making sense of the healthy and risky elements of their material lives. The knowledge produced by experts was different from that produced by holidaymakers. This distinction between expert and lay knowledge meant that expert knowledge was interpreted rather than followed to the letter by the public (Carter and Jordan, 2009). The expert knowledge does not straightforwardly determine public opinion. 1. Lay knowledge of symbolic risk The effects that the sun has on the body are both a source of material risk, from cancers, and of symbolic risk, such as being peely-wally (Carter and Jordan, 2009). Suntan became a material sign or symbol that is for the visual consumption of other tourists. 1. Beck’s thesis . The examples of sun exposure and of poisoned soil demonstrate how we may have entered into a particular kind of relationship to risk in society today. German sociologist Ulrich Beck examined the move from the Industrial Society in which political deliberations where concerns with the distribution of wealth to a Risk Society that focuses on the distribution of harm (cited in Carter and Jordan, 2009 p. 80). Beck also argues that we have become dependent on external information usually expert knowledge to assess the risks we face, instead of using personal experience or common sense. For example, the allotment holders could not determine the risks contained in their soil, they were told about potential danger by scientific experts. Similarly, the possible risk from sun exposure has to be made clear to people by expert evidence. One of Beck’s main concerns is the role of expert knowledge in defining the risks, whether that risk is nuclear radiation, arsenic in the soil or the sun. 1. Conclusion In modern society much more effort is being put into measuring risk. Experts aim to examine potential hazards and produce evidence that will allow us to make informed decisions. Assessing risk often relies on science and expertise. These are practices which involve choices and assumptions that can create debate. A risk society is one in which calculations of risk become increasingly prominent. Many modern risks are invisible and need experts to make them visible to the public.

Pompeii: Tales from the Eruption Essay

The Museum of Fine Arts Houston had an art exhibition entitled â€Å"Pompeii: Tales from the Eruption†. There are almost 500 artifacts and cast of the remnants of dying people that were showcased. It also included a documentary film about the discovery of these artifacts and footage of the fierce eruption of Mt Vesuvius. The artifacts presented are tools of trade, jewelries, like necklaces and bracelets, murals and paintings, marble statues, and mosaics. One of the jewelries displayed is the golden snake bracelet. It is designed with a two headed snake biting the rims of the circle with an engraved figure of a lady, it maybe a goddess worshiped at the time. The helmet of the gladiators is also displayed. Gladiators are like wrestling superstars we idolized today, they are brave fighters who kill one another for freedom. They are the pitiful warriors used as an entertainment by the emperors and the people. There are also statues like the Statuette of Mercury which is made form gold and silver. Mercury is wearing a golden hat and a golden bag hanged over his neck. He carried a staff with wings and snakes, it is like the medical symbol, caduceus. And beside him is a cock with a golden collar. On the other hand, the Head of an Amazon is made from marble in mid-1st century AD. It was founded at the Villa of the Papyri in Herculaneum, the city beside Pompeii, this is one of the best Roman copies of a type of Amazon of the Classical period. One of the amazing artifacts is the Triclinium A founded in . It is a mural of the god of music, Apollo, playing his lyre with his two muses on his side, Euterpe and Cleo. Apollo wears his cloak over his shoulders, he carried his lyre on his left arm and his head was adorned by laurel leaves. The mural is a fresco brightly colored in red, which was once displayed in a dining room. In connection with the dining room, is the silver Kantharos. It is a wine cup embellished with olives. In Roman beliefs, olives and wine are symbols of wealth. It can be predicted that these objects are used as status symbol by the rich citizens of the old city.   The Mosaic with Gorgon, House of the Centenary, Pompeii, is a floor mosaic from glass and stone tiles. It was designed and intricately arranged with different figures in the upper and lower portions. At the center inside a circle is the face of the gorgon Medusa, in Roman culture gorgon is an ugly creature. Medusa as we commonly know is a women cursed with snakes in her head. It is believed that anyone who looked into her eyes turned into stone. That is why; the floor mosaic at that time is used to ward off evil spirits and intruders alike. These objects provided a glimpse of the culture and lifestyle of the people of Pompeii. As the artifacts suggest, inhabitants of Pompeii are elegant people, they are the type that loves entertainment and jewelries like the ones we see in epic movies about Rome. These golden bracelets, statues and murals we see today were once flaunted by the gorgeous people of the old city. It reminded me of the rich city before it was devastated by the gruesome lavas that burst out from Mt Vesuvius. The eruption of the gory volcano was painted by Pierre-Jacques Volaire in 1777. The oil painting depicts the violent upsurge of molten lava from the mouth of Mt Vesuvuis. The lava is like a monster engulfing everything that comes his way living or non-living. There are people crossing the bridge, scurrying and running helplessly to save their lives and over the sky hanged the black clouds. The painting looked alive to me. I felt like I was there, struggling among the throngs of wallowing children and shrieking men and women.   It felt like the 911 incident although it does not relate from nature but the catastrophic event and the devastation. The eruption of the volcano in Pompeii was experience by the people; my experience in the 911 incident is only through media coverage. However, it still felt achingly the same. There are other depressing objects showcased in the museum. The plaster cast of a mother and her child that was found on the same house where the golden bracelet was discovered was totally heartbreaking. I can almost feel the terror the mother would have felt and how she fervently prays for God to save her daughter. There are more remnants of people found, in the large Palaestra and the Via Stabiana. The picture of the cast from the staircase of the House of Fabius Rufus showed how desperately people tried to escape from the wrath of the volcano yet they were ferociously burnt by the sea of molten lava. If I were caught in that deadly situation, I would probably feel as if the world was coming to an end as described by all religious denominations. I would have been praying so hard for God to come and rescue me, although I could imagine, at that time all you can hear were the terrifying screams and cries from all the inhabitants running for their lives over the thundering rage of the volcano. And although it happened years ago, I still felt sorry for them, I hope that their soul will find peace someday. My visit at the museum is an experience that will never be forgotten. It arose a state of awareness in me that made me realized how tragic life could be, I remembered the different tragedies that had walk and distraught the different life forms in earth; hurricane Katrina, World War 1 and 2, the tsunami in Indonesia, and the 911 incident. It made me feel angry and anxious because I know when this disasters occur we cannot do anything about it but I am thankful and happy because after all those catastrophes we have move on, we are still continuing to live our life until the end. All these mixed emotions overwhelmed me as I watch all the objects presented in the museum. It has been a sensible learning experience that relates the world today and the city that once live gloriously, the city of Pompeii. Works Cited Focus work of Art: The Eruption of Mt Vesuvuis. North Carolina Museum of Art. 14 April 2008 < http://www.ncartmuseum.org/artnc/object.php?themeid=1&objectid=1>. Houston, Museum of Fine Arts â€Å"Pompeii. Tales from an Eruption. 2 Mar 2008. Eosarte.eu. 14 April 2008 . Pompeii: Tales from an Eruption. The Museum of Fine Arts, Houston. 14 April 2008

American History Assignment Example | Topics and Well Written Essays - 250 words - 6

American History - Assignment Example According to this treaty the disputed land was divided equally into specific access areas. In the race of reaching India by travelling west the French aimed to find a north-west route to India. Later they started colonizing in North America in order to exploit the fur trades and in order to compete with the other European powers that were coming up with methods to take over the Americas. Also these colonies provided them with the opportunity to reallocate their population in new areas. Joint stock companies is a form of business organization where people buy stocks or shares in the company which allows them to participate and take share of the company’s profits and benefits from other activities. The London company which was forming colonies in North America used this method in Virginia to expand their control and also to get the people involved in the betterment of the society by sharing the

My Superhero Essay Example | Topics and Well Written Essays - 1000 words

My Superhero - Essay Example The paper has a detailed description of hero’s traits. His personal life was also very simple and modest. He does not wear expensive clothes rather he always used his traditional Indian dress i.e. Dhoti and Shawl. He was immensely impressed by the village traditions of India that endorsed self-sufficient behaviour. He used to be self-sufficient in every matter of life and preached others to do the same. He was a man of principles and due to this, he sometimes argued with the decisions of his other party members. After his success as a leader of India, he became very popular all around the world and he was described as a nonviolent person fighting for his nation’s rights. Many leaders like Martin Luther King in U.S. and Yasir Arafat in Palestine followed the footsteps of Gandhi and tried to free their community from the slavery of another nation. He can also be equally compared with other historical personalities like Abraham Lincoln, Mohammad Ali Jinnah, Dalai Lama and Mao Tse Tang. His first act after returning from South Africa is to lead the movement against the government for the cause of having reduced land taxes upon the Indian citizens. He used the method of nonviolence and civil disobedience in the subcontinent against British rulers. It was the era when there two world wars were fought. Millions of people were killed in these two wars all over the world. Most of the nations were running through the lines of hatred, violence and war. He was the one who developed the nonviolent technique to fight for rights. 3.1. Describe hero perspective of being an agent of change-maker His foremost contribution for his people was to force British colonizers to make an independent India. This describes him as a change maker in the world. It was an attempt made for the betterment of India and refrain from the domination of British people in India. His plan was to fight for freedom but through a non-violent movement. It was his best self core values that ev entually brought his nation independence in 1947 from the British colonial rule. This capability of Gandhi distinguishes him among all the freedom fighter around the world until the early 20th century. His non-violence behavior can be described by one of his sayings: â€Å"An eye for an eye makes the whole world blind†. He demonstrated violence as the most important problem in the world that is generating continuous problems for people. This can only be solved by its counter-part i.e. following the path of non-violence. This is the only mechanism, according to him, which can bring peace and harmony in the world. 3.2. Identify self core values His life is less theoretical but more practical, giving a perfect example of perfect personality. He always put ethical and moral principles in every matter of life. For example, once one of his disciples introduced the concept of industrialization programs in the villages of India but he disagreed to him publicly on the basis of self-su fficiency. According to him, industrialization is making people dependent upon another person, which will bring insecurity in the lives of people financially and socially. He also showed his concerns upon the issue of area of border at the time of

Nationalization of oil industry in Argentina Essay

Nationalization of oil industry in Argentina - Essay Example On the other hand, Argentina believes that they have enough authorities and freedom to formulate policies which are necessary to safeguard the interests of the country. This paper critically analyses the decision to nationalize oil companies in Argentina. Table of Contents Oil & Gas Report Argentina.Q1 2013. (2012). Business Monitor International. November 2012. p.1-93. 11 Romero, S. and Minder, R. (2012). Argentina to seize control of Oil Company. The New York Times. April 16, 2012. 11 Sprinkle, T. (2013). For Argentina’s Nationalized Oil ‘Industry’: A Year of Nothing Retrieved from http://finance.yahoo.com/blogs/the-exchange/argentina-nationalized-oil-industry-nothing-232525794.html 11 Introduction â€Å"Exactly a year ago, Argentina President Cristina Fernandez de Kirchner announced to the world the expropriation of 51% of Argentine oil company YPF from Spain's Repsol† (Sprinkle, 2013). The declaration of President Cristina was totally unexpected and too k by surprise by many countries. In fact, Spain was shocked by this announcement because of the problems this decision might cause to Spanish economy. It should be noted that Spanish company Repsol is the 15th largest petroleum refining company in the world according to the recent statistics. Moreover, the growth of Repsol is contributing heavily to Spanish economy. Therefore Cristina’s decision has the potential to affect Spanish economic growth in one way or another. Spanish ministers have already warned Argentina about the possibility of a diplomatic and industrial war with Argentina. Before the arrival of Argentina’s decision, the common belief in Latin America was such that countries in this region can develop properly only with the help of privatization and liberalization like policies. That is why Cristina’ decision caused plenty of surprises, not only in Argentina, but also in other countries in Latin America. Cristina is one of the most popular administ ers in Latin America. Moreover, she has taken this decision after a cabinet meeting. In other words, Argentina has taken this decision after a comprehensive debate. They know very much about the benefits and problems this decision might bring to Argentina. In a heavily globalized world, countries are contesting heavily to attract foreign direct investment as much as possible because of the awareness that internal resources alone may not help a country to develop properly. Even communist China does not have any problem in welcoming foreign companies. Moreover, majority of Argentina’s neighboring countries are engaged in activities to welcome foreign direct investments. Under these circumstances, Argentina’s decision surprised many countries, especially Spain. Nationalization of Oil Industry in Argentina It is necessary to know the size and characteristics of Argentinian oil industry before, discussing the merits and demerits of Cristina’s decision. The following table provides a rough idea about Argentina’s petroleum data from 2010-2016. (Oil & Gas Report Argentina.Q1 2013, 2012, p.8) From the above table, it is evident that Argentina’s proven oil reserves may remain unchanged, at least for another three years. At the same time, the total net petroleum exports started to decline from 2010 onwards.

History of fox news Essay Example | Topics and Well Written Essays - 2500 words

History of fox news - Essay Example The Fox News Channel (FNC) is available to a little more than 85 million households in the United States, and even more internationally. The network is based in the U.S. and broadcasts primarily out of its studio in New York City. The Fox News Channel is currently the highest rated cable News Channel. Initially founded by the Australian-American mogul Rupert Murdoch in 1996, the FNC has grown to become the most influential cable news network today. Rupert Murdoch initially created the Fox News Network to represent the conservative point of view in America. At the time, in 1996, Murdoch felt that there was a great need for this niche to be filled in media, as at the time the majority of media was predominantly liberal. The network was designed with the intention of grabbing the attention of viewers. The visual presentation the network uses has been very influential in the presentation of news. Colorful and attention grabbing graphics were designed to constantly remain on the screen, as well as textboxes displaying one-liners summarizing the current topics. This was believed to incite the viewer's interests and increase their understanding of any message the network was attempting to relay. Another attention getter designed by the network is the Fox News Alert, it was designed to interrupt regular programming when breaking stories occurred. The news alerts were designed with swooshing graphics that would fill up the screen and a sharp chiming noise. (Fig1, Wikipedia) This is just an example of the aggressive tactics Murdoch used to launch the network. To rush the networks accessibility, Murdoch paid 11$ per subscribers to cable companies to increase the channels distribution. This was a revolutionary This conflict has led to much controversy surrounding the network. The Controversy In a survey done by the Project for Excellence in Journalism, in 2004, the article cited Fox News as the single news outlet that strikes most journalists as taking a particular ideological stance (2006). Corresponding with this, the Democratic National Committee identified Fox News as a rightwing outlet (York, 2006). On CNN's Larry King during a Jan 17, 2007 interview with the Chicago Sun-Times, King spoke on his opinion of the Network, They're Republican a brand. They're an extension of the Republican Party with some exceptions, [like] Greta van Susteren. But I don't begrudge them that. [Fox CEO] Roger Ailes is an

Regeneration Assignment Example | Topics and Well Written Essays - 250 words - 2

Regeneration - Assignment Example To the poetic Siegfried Sassoon, regeneration was implied at the point he had indecisions whether to reject the idea of getting into war due to the horrifying aftermath it had brought or consider the noble purpose of taking part in the mission which claimed the lives of some of his friends. The thought of regeneration might come as trying to weigh which is the more rational side to take despite the previous experience of pain and the influence of poetry to his mental behavior. For Dr. W.H.R. Rivers who had worked at Craiglockhart War Hospital, regeneration could mean attempts to figure the best solution for each patient whose personal encounter was unique compared to fellow soldiers. In which case, as a treating physician, he needed to go beyond his confines and look into each situation at depth then seek which resolution would rightfully work as sensitivity of every subject under his current study still varied along a wider degree range. Billy Prior, on the other hand, may appear to have reflected the notion of regeneration through his own set of dilemmas and insecurities which the doctor could barely settle in the course of his treatment. Regeneration by means of recovering his normal memory functions would tremendously help him overcome mutism and move on especially that Billy ended up having love interest with Sarah. With the questions raised regarding the quality or level of creativity in his poetry, Wilfred Owen indicates the character type who would rather perceive regeneration as experimentation of elements in his writing as aided by Sassoon. Since he had an image of another poet he learned to look up to with the desired standards to match his skills and style, Wilfred would be found capable of adjusting beyond original potentials and acquiring diverse approach in handling his piece of work while he had Sassoon for a hero to fuel his passion. Lastly, Dr. Lewis Yealland served to portray the concept of

Pharmacology Coursework Example | Topics and Well Written Essays - 500 words

Pharmacology - Coursework Example Decline in GH levels is rapid; assessment suppression can be made at the outset to identify the patient’s responsiveness to octreotide. Patients whose GH levels return s to the baseline before the end of the dosing period, administration frequency can be further increased. Addressing some of the short comings, formulation of Somatostatin analogs extends duration of action has been developed. It is administered in a single intramuscular injection; they result in similar sustained than those of subcutaneous preparations. The GH inhibitory effects are also significantly better to patients who harbor densely granulated somatotroph. Sparsely granulated GH should be suspected in patients who prevent at an older age with a minimal elevation of non suppressible GH levels. The main adverse events are associated with the use of Somatostatin which includes transient abdominal cramps and mal absorptive diarrhea. Increases in the gall bladder sludge and stone formation, these are typically clinical significant. Long acting Somatostatin is expensive and requires a reconstruction technique before injection, compared with subcutaneous preparations. It is anticipated, newer Somatostatin receptor selective analogs will prove to be more useful and easier to administer. It is relatively recent that consensus has begun to emerge on the definition of a safe and acceptable degree of acromegaly control. Prospective examination of the impact of medical management on the rate of acromegaly associated has just started. The results of retrospective studies support the role of adjunctive medical therapy in normalizing the level of IGF-1 and mortality rates inpatient with postoperative persistent diseases (Gabriel, 2006). The work of a brochure is to explain deeply the course of certain aliments, mode of cure and how to prevent the spread. Brochures’ with bright colors tend to attract attention; they are spearheaded for marketing

The US as a Sole Superpower Essay Example for Free

The US as a Sole Superpower Essay During the Cold War that happened after World War II, there are distinctions that happened between and among countries all over the world. There is the First world countries which is composed of the United States and its allies, the Second world which is composed of the Soviet Union countries and the Third world countries which represents most Asian countries. This phenomenon has evolved to be the politics of development. Countries classified as first world or developed countries have managed to claim victorious their stance as superpower nation. History attests to the efforts of many developed countries, particularly the United States to impose their own generic formula of development to less developed countries. The Western influence of primarily the United States has embodied their character as the fast rising superpower of the universe. Yes, the West led by the United States is emerging as the country which will claim to be the sole superpower of the world in more years to come. The United States as a sole superpower will cause jealousy, corruption and anti-Americanism. The United States as a sole superpower will cause jealousy because being the sole superpower means that one has it all. And when one has it all, everybody will want to have a taste of what you are having. Jealousy transcends to insecurity and envy. When the U. S becomes the sole superpower, it is inevitable that the countries that once has pledge their loyalty and alliance will question their own capabilities to become a superpower country. In that realization, they too will aspire to share the seat of the U. S. When jealousy arises, more attempts to destroy the U. S as a leading superpower will come about. Different nations aspiring to become the superpower will devise their own tactics and plans to seat out the U. S in their hope to replace the U. S. Call it destabilization plots, military tactics to get into the head of U. S leaders and uncover the secrets in achieving such great success. Jealousy entails that one country is determined to destroy what the U. S has and envision his country to replace the stance of the U. S. The United States as a sole superpower will cause corruption. To quote Lord Acton, a 19th century British politician and academician, the aphorism â€Å"Power tends to corrupt, and absolute power corrupts absolutely† exemplifies what will happen in the U. S when they become the superpower of the world. (Hofstede, 2002b) Judging from other countries, poor countries tend to have higher corruption rates because of poverty and the need to survive. But such in the case of the U. S when it experience such wealth and resources, will cause corruption in their own turf. And this is not caused by the need to survive alone, but rather greed. The U. S as a superpower will cause corruption in its own government because leaders would want to benefit for what they have contributed to the country. Everybody would want to reward themselves with what the U. S have because it is their deemed right to do so. And that speaks of corruption. The power of the U. S will cause corruption because judging from history, almost every nation who had experienced unopposed level of power has fallen because they have abused it. Different empires since the Greeks have exemplified this downfall and absolute power shall tend to corrupt the U. S too once they emerge to become the sole superpower. (Messerrli, 2006) The United States has begun to demonstrate this action when they try to impose their own developmental formula to other countries and imposing it as a humanitarian effort to help third world countries. This action is clear when they tried to impose democracy in the Iraqi regimes without any concern for the world treaties imposed by the International Criminal Court or the United nations. The abuse of power will certainly lead to more invasions, and reenact what old invasion of the Greeks and Persians demonstrated in the earlier centuries. It will then prove to become a vicious cycle wherein the most powerful nation in the world will come to pursue other territories and own every resource to maintain their position being a sole superpower. The U. S as a sole superpower will cause Anti-Americanism in almost all ways possible. From our logic, when jealousy and corruption persist, more countries will tend to hate the U. S for the wealth they are experiencing. More so, they will hate Americans for the great boost of morale they have being number 1. (Messerrli, 2006)They will hate the Americans for imposing in them the idea that they are the leading race of the world and they have the power to command other nations and race in their actions. They will hate the Americans for always characterizing success with their country. Being number one entails that you are placed under scrutiny all the time, and criticized for every action that you take. The United States will embody what every other nation aspires to be. Even if the U. S envisions helping other poor countries, people from those countries will see otherwise. (Hiro, 2007)They will imply other hidden motives other than pure and ideally trusting action of the U. S in helping them, rather they will think that the U. S is planning to conquer the world. Terrorism will be recorded at an all time high. (Messerrli, 2006) And the U. S will not only strengthen their own economy but along with that comes great regard for the protection and security of its military forces to keep the position of number 1 all over the world. U. S leaders will prioritize their military forces to ensure that the 9/11 attacks will remain to be a history and that the U. S will remain to be the sole superpower. Even if the U. S maintains to fight the dictators of most countries as they believe greatly in democracy of a country and its people, many natives and nationalist of those countries will side their leaders and refuse to adhere to the U. S intention to liberate them. In the end, the only thing that will be seen is a powerful nation â€Å"bullying† other smaller nations. Despite all these negativity seen if the U. S becomes a sole superpower, fact remains that the U. S has mass resources it can use to help other countries alleviate poverty and hunger. It can also urge other progressive countries to help in this effort by improving other civilizations than just strengthening their military defenses. The U. S can serve as a protector of those countries needing help and can influence other wealthy nations to help with its social programs for other nations to benefit. The U. S is the embodiment of democracy and liberty. No other nation can brag of more equal opportunities for women and minorities than the U. S. The country can serve as a great example to other striving nations to achieve a country that is diverse and which upholds the dignity of every individual. Human rights is very well protected in the U. S and when the U. S becomes a sole superpower, and every other nation will try to imitate its standard, then ideally the other countries are imitating a quality standard of success. Also, the rights entailed by the Constitution of the United States give power to the greater American public. Freedom of speech is practiced and people, through the First Amendment can openly criticize the government for violating any human rights or abusing the authority of the government. Transparency and accountability is practiced as all times. Democracy which entails power of the people to decide on matters of the states will somehow prevail than the greed and abuse of power of some politicians. The economy of the U. S can also influence other economy-driven countries to format theirs as well. The strength of the U. S lies with its influence on other currencies, how the U. S dollar becomes the standard currency that influences other economies all over the world. This power can be a factor to regulate and stabilize other economies as well. With its intention to have a healthy diplomatic relations among other countries, the U. S cannot and will not afford to destroy that knowing that abusing its own power can lead to the destruction of its own economy as well. If the provision of the future entails the United States as the sole superpower of the world, there will always be two sides of the coin. With its great resources and ideal view of democracy, and can bring a new sense of civilization, stability and prosperity among other nations. But this strength can also result to other country striving to become better than the U. S, other country aspiring to unseat the number 1 country, and people of those nations hating the U. S because of jealousy and envy. As a conclusion, it all depends on the future leaders and the morals they hold being the leader of the sole superpower of the world. There will come a time that abuse will be realized, corruption practiced, and jealousy prevailing. But with a leader who has all the right and moral intentions to do well, and use the success of the U. S as a catalyst for social change, the world will be better off with a superpower such as the United States. Let us all just hope that their intention to hold the ideal concept of democracy and respect to the human rights of the people will prevail, or else, the world will only see two distinctions: the United States and its conquests, or the United States and the developing countries. Reference: Hiro, D. (2007).The Sole Superpower in Decline: The Rise of a Multipolar World [Electronic Version]. TomDispatch. Retrieved December 9, from http://www. zmag. org/content/showarticle. cfm? ItemID=13586 Hofstede, G. (2002b). The economic and cultural dynamics of corruption 2001 data. The Universal and the Specific in 21st-Century Global Management, 28(1), 34-43. Messerrli, J. (2006). Is it good for the world to have the U. S. as the sole superpower? [Electronic Version]. Retrieved December 9 from http://www. balancedpolitics. org/sole_superpower. htm

Developing self awareness reflection paper

Developing self awareness reflection paper Through attending the course of Knowing ourselves, knowing our world, I have increased self- awareness. Every week, I keep learning more and more about myself. Self awareness, according to Wong (2003), means recognition of our personality, strengths and weaknesses and likes and dislikes. Developing self-awareness can help us to recognize when we are stressed or under pressure. Self awareness also promotes effective communication and interpersonal relations, and also for developing empathy for others. After I have gone to the camp, I learn to face something I used to evade. I was raised up by my aunt when I was young. I always feel difficult to live in the love between my own parents and my aunt. These persecute me for long. All these years, I have never told the others about the above thoughts. I just want to escape from these things. However, I feel so pleased that I have finally let my thoughts released out when I told my classmates in the camp. I used to evade the problem of how to balance the relationships between my parents and my aunts and uncle. Learning to increase self- awareness, Rothman (1999) suggests that it brings increased openness to other ways of thinking and a greater insight into other kinds of life experience. I will not escape from tackling the relationships and I can know more about my deep self. This enables me to understand my clients when they have something used to evade. I can then guide my clients to release their feelings and increase openness. It does help me to be more aware of myself by knowing how my past experiences influence my personal values. Having an uncle who experience three marriages because of having other relationships outside of his marriage (with women from the mainland China), I personally dislike women who are come from mainland China, come to Hong Kong to marry a man and to grab our resources. I dislike like them as I think that they always intervene in their marriage. However, this hatred towards new immigrants makes me unable to make appropriate decision when a client who is a new immigrant seeks help from me. Furthermore, Biestek (1961) suggests that the relationship between the social worker and the client has been called the soul of casework. With such a bias, I may have personal value judgment and uncontrolled emotional attitudes toward the clients. As a result, it may be difficult for me to develop close relationship with the client. However, now I know and realize that my past family experiences are affecting my values and thoughts, Rothman (1999) suggested that it assists the worker to work with clients, and to control and minimize the influences of personal attitudes and beliefs that may be harmful and prejudicial toward clients. According to Rothman (1999), as an adult, one has his own viewpoint towards something. The most concerned part in self-awareness is about the unaware perceptions, especially those negative feelings towards the others, such as biases, prejudices or stereotypes. According to Rothman (1999), they are hidden inside and covered by acceptable excuses and rationale. Take several minorities for an example, general people usually have some negative personal feelings and comments towards the disabled, homosexuals, prostitutes, the street sleepers and so on. Unaware perceptions may be expressed in conversations, acts or behavior since they are hidden in the subconscious. Having these unaware perceptions, as a social worker, I may unconsciously say some words which hurt clients feelings and make them become defensive and do not trust in me. Thus making it hard to develop good relationship with the client and hard to have intervention processes. Besides, sharing my own feelings and opinions among peers can also help to make up my own viewpoint towards the population. I can know more about the peers attitudes and how the others react towards some issue by listening and sharing among a group of peers. By exchanging opinions in an overview, I can learn to think more comprehensively and to view an issue with different perspective. By gaining opinions and experiences from the others, I may then gradually change my former views towards an issue. When it comes to the social work profession, it is common to have values or attitude conflicts with certain aspects. Self-awareness promotes several essential traits, such as openness, acceptance, willingness, trust, knowledge, interest and courage towards the clients (Rothman, 1999). When social worker can have comprehensive thoughts and view towards an issue, it can enable social worker to have a better understanding on the perceptions of the clients. Even the opinions of clients is different from the social workers personal view, the social worker can give clients an appropriate advice without any bias and would be more comfortable and easy to deal with the circumstances with their attitudes, values and beliefs (Rothman, 1999).. Social workers role is to stands right on the clients situations to provide services for them according to their wishes and needs. Self-awareness enables social workers to assist clients in a suitable and appropriate way. According to Segal E.A, part of self awareness is understanding ones down personal problems and biases, and addressing them so that they do not interfere in work with others. As a social worker (in the future), self awareness enables me to know myself and be aware of their own values, assumptions, beliefs, strengths, and weakness, so that I am able to help the clients effectively. Rothman (1999) suggests that increased awareness brings increased openness to other ways of thinking and a greater insight into other kinds of life experience. So, keeping my mind open, as a social worker (in the future), I can then listen to clients sharing patiently, even when clients have other point of view different from mine, I can have an appropriate response and advice. Self awareness promotes effective communication and interpersonal relations, and so as developing empathy for others. These are all elements which enable social workers to provide skillful service and positive attitude to clients. Increasing self awareness do helps me with my professional development.

Definition of marketing research and processes

Definition of marketing research and processes The European Society For Opinion and Marketing Research identify market research as the systematic and objective identification, collection, analysis, and dissemination of information for improving decision-marketing related to the identification and solution of problems and opportunities in marketing.(Malhotra. N and Birks. D 2000) In the book marketing research an integrated approach, Alan Wilson also point out marketing research is about to provide information which should focus on customers, markets and competitors. That information will be used for making marketing decisions. Those information should be collected by wide range of sources and techniques, and then analysis, developed and applied. Marketing research also involves communication and dissemination, which will affect the decision makers and interested parties. Marketing research process There are seven steps in marketing research process: define the research problem, determine the research design, choose the method for collecting primary data, design the sample, collect the data, analyze and interpret the data, prepare the research report. Though those steps, marketers will make conversant decisions or reduce the risk of their decisions. Define the research problem In this step, the target of marketing research should be clarified. Research problem definition involves expressing the general problem and discovering the detail constituent of the general problem. Alan Wilson mentioned six issues must be considered in this step, the market environment, competitors reaction, organizations own plan, the effectiveness of companys previous marketing activities, the nature of new products and customer behavior. Define the research problem has been considered as the most important step in a marketing research project. Research can only be designed and carried out if the research problem has been clarified. Joselyn considered nothing is more important to satisfy customers requests than identify the correct research problem. All the following steps of marketing research process would be wastes if the beginning of the research, define the research problem, is misapprehended. A good metaphor of identify the research problem is compared to doctors give patients medicine and treatment. Illness can only be cured when right medicine has been given, wrong medicine sometimes is even more dangerous than the illness, and the most important thing for a doctor is to identify the illness. That is the same situation as marketing research process. Define the research problem also can be seen as a communication between decision makers and marketing researchers. Researchers offer research supports as the decision makers require. Determine the research design After the problem has been clarified by marketers, to design the research is the next step of the whole research process. A research process is a blueprint for managing a marketing research process. It provides details of information for figuring out the research problem. There are two general research design categories, secondary research and primary research. Secondary research is collecting secondary data which is some information collected before for some other problems, not directly for the current research problem. There are two ways to collect secondary data, internal data and external data. Internal data is information inside organization, which collect from sales report, consumer information. External data is the informations resource from outside company; the resource could from public newspaper or other organizations report. Secondary research is widely used in marketing research process, the main reason of that is secondary data is easily collected and also the low cost of the research process. Malhotra mentioned in his book there also seven advantages that secondary data can help marketers. First it can help marketers to identify the research problem. Second, it can develop an access to the problem. Third, it also helps marketers to create a sampling plan. Fourth, it will explicate a suitable research design. Fifth, research questions can be answered by using secondary data. Sixth, primary data will be interpreted by secondary data with more penetration. Last, it can improve qualitative research results. The disadvantages of secondary research are also very obvious. Too many data have been collect during research; most of them are not even related to the research problem, so it will take marketers a lot of time to select and analysis these data. Primary research is using observation, qualitative or quantitative research to collect primary data. Primary data is defined as a kind of data originated by the researcher specifically to address the research problem. Three methods mentioned at the beginning of this paragraph are quite different from each other. Observation research Observation research collects data without any questions been asked to research targets. Researchers become the witness of targets behavior, such as childrens behavior with a new toy, or TV viewing patterns. The observation research can be divided into several categories, 1, natural versus contrived observation. 2, visible versus hidden observation. 3, Structured versus unstructured observation. 4, mechanized versus human observation. 5, participant versus non-participant. Qualitative research Qualitative research is a less structured research process, which involves small samples of individuals. The purpose of qualitative research is to understand targets, not to measure them. Malhotra considered qualitative research is based on at least two intellectual traditions. One of them is building up ideas and combining methods from psychology. The other is the set of idea and associated methods from sociology and anthropology. Both of these two traditions are related to the development of communication between researchers and those been researched. Researchers chose qualitative research for four reasons. First, in some research, questions are involved privacy or negative feeling that the research target unwilling to give answers to them. Qualitative research question are not full structured questionnaires, by giving these kind of questions can avoid the issues that people dont want to be asked. Second, subconscious feelings have huge affect on responders answers. Such as emotion , motivation or ego, these could always drive the thoughts, when responders try to answer the questions. Third, complex phenomena. With full structured questions, respondents sometimes have difficulties to find out the main propose of those questions, or they could just describe the situations but can explain the reasons to them. Last reason to use qualitative research is the holistic dimension. For example, a restaurant is doing a research about the satisfaction when customers having meal in the restaurant. The atmosphere that the consumers feel is the key issue to the research. And atmosphere can involve the music in the restaurant, the style of the furniture, other customers, serves been provided. One question cant cover all these points, but with small individual questions each part of the atmosphere can be asked, by join all these qualitative questions, the holistic view is build up. Alan Wilson described several types of research most suited to qualitative research in his book. Qualitative research is commonly used in three areas: exploratory research, new product development and creative development research. Exploratory research Exploratory research always been used when a company decide to improve the understanding of consumer behaviors, emotions, attitudes and preference. For instance, more than one characteristic that the researchers would like to understand though the exploratory, they are: consumer perceptions of a product field, identifying service or product improvements, the decision making process, dimensions that differentiate brands, product usage patterns and behavior and customer segments. Using qualitative research in exploratory research will help the organization with object or information defines. New product development In the new product development stage, qualitative research is also quite useful. It is effective to use qualitative research to find out the reaction of customers about the new product concepts and designs. In the stage of developing the concept into a communicable form, it is the time to use qualitative research to determine if the concept is developable, or guide the designers to improve the concept. Later stage of product development can also use qualitative research, such as stage of design the paradigm of new product, or their packaging. Using qualitative research can help researchers build up confidence that the new product is developing though the right way. Creative development research Qualitative research is very important in creative development research; it can assist in creating execution of advertising and promotion. Advertising agency uses qualitative research to know the relationship between customers and products or brands. As same as advertising, in an organizations promotion plan, qualitative research can help the organization to achieve the communication objectives. Not only promotion but also the integrated marketing communication plan (IMC plan), which contents promotion and four other steps. Feedbacks, which could test the effectiveness of the IMC plan, are received though qualitative research. Quantitative research Quantitative research is a full structured research approach, which involves large sample of individuals. The purpose of quantitative research is to measure the widespread of same attitudes and behaviors. Choose the method for collecting primary data In this step marketers will choose their method to collect primary data. All the methods can be divided into two kinds, survey method and observation method. Survey method. Survey method always involves three things, question, interviewer and respondent. The survey method can be divided into four categories by how does the questions been asked by the interviewers to the respondent. Postal survey In postal survey, selected responders will receive a mail with questionnaires, covering letter return envelope inside. Although the postal survey is a very important survey method and has been used for long time, the response rates are not high; it is between 20% to 50%. There are some advantages and disadvantages been list out by peter chisnall Advantages: Nation and international coverage Low cost No interviewer bias Respondent convenience Good for ongoing research Piggybacking Disadvantages: Low response rate Biased response Long respond time Inflexible questionnaire Unclear of who is responding Telephone survey The majority of telephone surveys are taken for customer-type research and business to business. All interviewers stay in a same place call centre location, all the calls are made though the phones in centre location, this makes the interviewers been easily controlled. Fast and low cost are the other main advantages of this survey method. On the other hand, the disadvantages also very obvious, for example, short interview time can make a lot of misunderstandings to the question, sometimes customers do not answer the call, and consumers who do not have a phone cant be interviewed. These days more and more marketers pretend doing telephone survey but in fact trying to sell their products to the responders. This situation makes customers more unwilling to pick up phones to do telephone surveys. Face to face interviews There are three types of face to face interviews, in-home or doorstep, executive and street. They all share same advantages, such as; it is easier for interviewers to motivate respondents to complete the survey; long questions can only be used through this kind of survey; interview can easily tell if the responders have difficulties in understanding of the question; the interviewer can use different materials to help with the survey. To the opposite side, the major disadvantages are the high cost that the interview could take and the interviewer bias a problem. Online questionnaires This is a new kind of survey method compare to the three methods analysis above. The keep increasing number of internet users makes online survey more and more popular. Like the telephone survey, the online survey also very fast and lost low. It is not like face to face interview because there is no interview bias but also different materials can be used during the survey. Observation method Observation method is quite different from survey method. It does not communicate with the people; interviewers only have to record the respondents reaction, behavior and attitude. It could happen in a natural or contrived environment. Compare observation method to survey method, the major advantage is; there are no reporting bias and potential bias in observation method. And the main disadvantage of observation is, it is only useful to measure or record behavior and attitude. Design the sample Sample is a subgroup of the elements of the population selected for participation in the study (Malhotra, N. 1999). Design a sample in fact is a process of answering five questions: What type of people is going to do this study? Where those people are coming from? How to select these people? How many people are here in the study? How to represent the information collected from the study? By answering the five questions, the sample design process can be divided into six steps: Define the population Determine the sampling frame Select sampling techniques Determine the sample size Execute the sampling process Validate the sample

The Republic Of Colombia Essay -- essays research papers

The Republic of Colombia is the fourth largest country in South America. It is located at the north-western tip of the continent. Its neighbors are Brazil and Venezuela to the east, Panama to the north-west, and Ecuador and Peru to the south. Colombia is the only South American country that's coast is on the Pacific Ocean and the Caribbean Sea. There are eight islands under Colombian rule, and they are San Andres, Providencia, San Bernado, Islas del Rosario, Isla Fuerte, Gorgona, Gorgonilla, and Malpelo. Colombia's terrain is about 45% mountainous. The major mountain chain is the Andes, which is the longest and second highest mountain chain in the world. The are three mountain ranges in Colombia that form the Andes. These are known as Cordilleras, which means range. The Cordillera Occidental is 680 miles long and is about 6,500 ft. high. This range is on the western area that stretches from the equator to the Caribbean Sea. The Cordillera Oriental is the longest range, at 750 miles long, and 8,530 ft. high and it cuts from northern Colombia to southern Colombia. The Cordillera Central is located in the center of the country and is 689 miles long and 10,827 ft. high making it the highest cordillera. The highest mountain point in Colombia is the Sierra Nevada at 19,055 ft. high. There are lots of volcanoes in Colombia. The Cumbal is 17,500 ft. high, the Chiles is 16,900 ft. high, the Purace is 17,060 ft. high, and the Pan de Azucar is 16,840 ft. high. The eastern region of Colombia is a grassy lowland. 1/6 of Colombia is uninhabited glacier land, and 1/5 is high plateau. Colombia has many rivers. The most important river is the Magdalena which is 965 miles long and flows north to the Caribbean Sea. Others are the Meta, the Amazon, the Guaviare, and the Putamayo. There aren't many lakes in Colombia. The largest lake in Colombia is Lake Cocha and is not very important. If it wasn't for the Andes mountain location, Colombia would have an extremely high climate since it is near the equator. However, Colombia's climate is strictly related to the altitude of the land and varies greatly from section to section. The hot region of Colombia has an average temperature of 75 degrees Fahrenheit, and are from sea level to three thousand feet. This area is along the Pacific coast and in the eastern jungle region. Regions ... ...uela and Colombia were united to form the Greater Colombian Confederation. Simon Bolivar was President. In 1830, the Confederation ended because Venezuela wanted independence. Today, Colombia is a parliamentary republic with presidential elections held every four years. The congress holds sessions every year between July and December and consists of two houses the Chamber of Deputies, which has 131 elected members, and the Senate with 63 members. The President appoints cabinet members and cheifs of administrations. Colombia is divided into 23 departments, and the president appoints a governer to head each department. The current president is Cesar Gaviria Trujillo. Colombia's population today is approximately 34,296,000. 95% of these people are Roman Catholic. The capital, Bogota has an estimated 4,921,00 people, and the second largest city, Cali, has 1,624,00 people. After Mexico and Brazil, Colombia is the third most populolus country in Latin America.3 About one half of the population today is mestizo, a mixture of Indian and European descent.4 Europeans are about one fifth of the population, and and there are some blacks, and about 400 Indian tribes. The Republic Of Colombia Essay -- essays research papers The Republic of Colombia is the fourth largest country in South America. It is located at the north-western tip of the continent. Its neighbors are Brazil and Venezuela to the east, Panama to the north-west, and Ecuador and Peru to the south. Colombia is the only South American country that's coast is on the Pacific Ocean and the Caribbean Sea. There are eight islands under Colombian rule, and they are San Andres, Providencia, San Bernado, Islas del Rosario, Isla Fuerte, Gorgona, Gorgonilla, and Malpelo. Colombia's terrain is about 45% mountainous. The major mountain chain is the Andes, which is the longest and second highest mountain chain in the world. The are three mountain ranges in Colombia that form the Andes. These are known as Cordilleras, which means range. The Cordillera Occidental is 680 miles long and is about 6,500 ft. high. This range is on the western area that stretches from the equator to the Caribbean Sea. The Cordillera Oriental is the longest range, at 750 miles long, and 8,530 ft. high and it cuts from northern Colombia to southern Colombia. The Cordillera Central is located in the center of the country and is 689 miles long and 10,827 ft. high making it the highest cordillera. The highest mountain point in Colombia is the Sierra Nevada at 19,055 ft. high. There are lots of volcanoes in Colombia. The Cumbal is 17,500 ft. high, the Chiles is 16,900 ft. high, the Purace is 17,060 ft. high, and the Pan de Azucar is 16,840 ft. high. The eastern region of Colombia is a grassy lowland. 1/6 of Colombia is uninhabited glacier land, and 1/5 is high plateau. Colombia has many rivers. The most important river is the Magdalena which is 965 miles long and flows north to the Caribbean Sea. Others are the Meta, the Amazon, the Guaviare, and the Putamayo. There aren't many lakes in Colombia. The largest lake in Colombia is Lake Cocha and is not very important. If it wasn't for the Andes mountain location, Colombia would have an extremely high climate since it is near the equator. However, Colombia's climate is strictly related to the altitude of the land and varies greatly from section to section. The hot region of Colombia has an average temperature of 75 degrees Fahrenheit, and are from sea level to three thousand feet. This area is along the Pacific coast and in the eastern jungle region. Regions ... ...uela and Colombia were united to form the Greater Colombian Confederation. Simon Bolivar was President. In 1830, the Confederation ended because Venezuela wanted independence. Today, Colombia is a parliamentary republic with presidential elections held every four years. The congress holds sessions every year between July and December and consists of two houses the Chamber of Deputies, which has 131 elected members, and the Senate with 63 members. The President appoints cabinet members and cheifs of administrations. Colombia is divided into 23 departments, and the president appoints a governer to head each department. The current president is Cesar Gaviria Trujillo. Colombia's population today is approximately 34,296,000. 95% of these people are Roman Catholic. The capital, Bogota has an estimated 4,921,00 people, and the second largest city, Cali, has 1,624,00 people. After Mexico and Brazil, Colombia is the third most populolus country in Latin America.3 About one half of the population today is mestizo, a mixture of Indian and European descent.4 Europeans are about one fifth of the population, and and there are some blacks, and about 400 Indian tribes.

Time Essay example -- Literary Analysis, The Great Gatsby

Time, the most impersonal and brutal of juggernauts, cares for neither civilizations nor their cultures; it destroys with a simplistic ease that even the most ardent of warmongers could never achieve. How then can something as simple, as pure, and as vulnerable as a dream stand against the slow but steady stream of time, that beats like particles of sand against the bottom of an hourglass? For a dream to continue to nourish the minds of the masses generation after generation, it must adapt--change to better fit the new circumstances that a change in time invariably evokes. But as a dream changes, is it as pure, as innocent, and as high-minded as it once was? Could the American dream, which has hereto defined the very spirit of the era, have lost its original luster in its adaptation, mutation, and perversion? The American dream has traditionally been defined as the ability to achieve satisfaction, success, or greatness, through work. It states, rather ideally, that the only obstacle to greatness is contained within the dreamer and not the world; that if we as individuals work hard enough nothing can escape our grasp. Fitzgerald, in The Great Gatsby, explores the ever-elusive nature of the American dream as he questions the very basis upon which we identify ourselves with. Fitzgerald does not, however, question whether the American dream drives us towards greatness as it once did; rather he questions the deficiencies present in our ability to drive, and the path that we take. With every blossoming and withering flower, change of season, and revealed faà §ade, Fitzgerald chips away at the illusionary ‘greatness’ that so pervades the conception of the American dream, showing how its adaptations pervert its original spirit, an... ...onger attainable. The American dream has traditionally been defined as a westward movement, but with the census and Turner declaring the frontier closed, the American dream has been forced to evolve. With nothing lying to the West to explore, people go back East. Nick experiences this after returning from the war and feeling as if the Middle West was â€Å"like the ragged edge of the universe† (3). However Fitzgerald constantly asserts that the East has â€Å"a quality of distortion† (176). Going back â€Å"West from prep school† however, involves â€Å"long green tickets† and an â€Å"[unutterable awareness] of our identity with this country†¦before we melted indistinguishably into it again. That’s my Middle West.† (175-176). The West therefore is the true attainable American dream, but because the frontier is closed the American dream is â€Å"behind [us]†¦beyond the city† (180) and in the past.

Forensic Scientist Research Paper Essay

Definition of a Forensic Scientist There is a definition for a forensic scientist. According to Career Information Center, there is a definition for forensic scientist, â€Å"forensic scientists gather and evaluate evidence from victims, vehicles, and scenes of crimes.† â€Å"Their findings may help to convict or prove the innocence of a person accused of a crime.† Nearly all forensic scientists work for federal, state, or local law enforcement (Engineering. 126). Entry Requirements There are entry requirements to become a forensic scientist. According to Career Information Center, to be a forensic scientist, one needs at least a bachelor’s degree in physical or natural science. However, most crime labs prefer employees that have a master’s or doctorate’s degree in forensics (Engineering. 126). Working Conditions Forensic scientists work varied hours. According to Career Information Center, forensic scientist work a five day, forty hour work week. However, they are on call 24-7 and may be expected to answer late night calls. In some cases, overtime is forced on employees (Engineering. 127). Forensic scientists work in varied environments. They spend most of their time in clean labs (Engineering. 127). They may also work outdoors in all weather conditions including snow, rain and heat (Echaore-McDavid 61). Forensic scientists have to stand, bend, kneel, and crouch in awkward positions (Echaore-McDavid 61). Forensic scientists have to observe unpleasant sights such as blood and corpses (Engineering. 127). Also, there are some risks with working with weapons (Engineering. 127). In addition, forensic scientists are exposed to noxious fumes and poisons (Engineering. 127). Generally, forensic scientists work with lab partners and other branches of law enforcement such as, policemen, FBI, and judges (Engineering. 127). Pay and Benefits Forensic Scientist’s pay varies. According to Career Information Center, their earnings vary depending on experience and education. Entry level pay for a forensic scientist with a bachelor’s degree in 2005 was about $30,000 a year. The median salary was about $40,000. Experienced forensic scientists with a master’s degree earn around $70,000. Different types of forensic scientists earn different salaries. For example, a technician will make around $40,000 a year, but a forensic pathologist can earn up to $200,000 a year. Also, large crime labs use specialists, scientists who do one specific duty well. These specialists often make more money than others (Engineering. 127). Forensic Scientists get benefits. According to Career Information Center, forensic scientists get sick days and vacation days. The amount of days depends on the crime lab they work at. They are also offered medical insurance. Again, this varies with the crime lab. Forensic scientists are also offered pension plans (Engineering. 127). Advancement Forensic scientists have opportunity for advancement. Most start out as trainees where they learn how to do their job. Then, they are given more freedom and assume the duties of the other forensic scientists. A few people may be promoted to senior forensic scientist or manager of the crime lab (Echaore-McDavid 60). Typically, positions open up when other forensic scientists are promoted, retire, or if the lab expands (Engineering. 127). Also, forensic scientists may train new employees for a bonus (Engineering. 127). Outlook Forensic scientists have a very positive outlook. Jobs in forensic science are expected t raise by twenty percent in ten years, well above the national average (U.S. Dept. n.p.) Growth in the field of forensic science is tied to crime rates, high crime rates means a large amount of jobs (Engineering. 127). According to the Occupational Outlook Handbook, new technologies speed up the growth of jobs in forensic science. Furthermore, there were 12,800 jobs held by forensic scientists in 2008. The projected employment for 2018 is 15,300 jobs (U.S. Dept. n.p.). JOB DUTIES OF A FORENSIC SCIENTIST Second, there are personal qualities that are required to be a forensic scientist. There are job duties that all forensic scientists share. Also, there are job duties for different types of forensic scientists. Personal Qualities There are personal qualities that are necessary to have to be a forensic scientist. According to Law Enforcement, Security, and Protective Services, Forensic scientists must have communication skills, teamwork skills, writing skills, problem solving skills, and self management skills. Forensic scientists must also be observant, objective, detail oriented, meticulous, ethical, honest, dependable, and courteous. In addition, computer skills are recommended (Echaore-McDavid 60). General Job Duties There are some job duties that all forensic scientists share. All forensic scientists gather, evaluate, and analyze evidence and data from victims, vehicles, and crime scenes (Engineering. 126). Forensic scientists’ findings are used in court cases (Engineering. 126). They may have to train lower level or new employees (Echaore-McDavid 63). All forensic scientists may be called out to crime scenes (Echaore-McDavid 63). Technicians Forensic technicians have specific job duties. According to Law Enforcement, Security, and Protective Services, they gather physical evidence, such as bullets, weapons, and tissues from crime scenes. Technicians must also talk and coordinate with police officers at the crime scene. They note, sketch, and photograph every piece of evidence. Then the technicians send the evidence to the crime lab for further investigating. Technicians also submit accurate and well detailed reports and documentation for court cases. Technicians also maintain and use photography equipment as well as develop film (Echaore-McDavid 60-1). Latent Prints Examiner Prints Examiners have specific job duties as well. According to Law Enforcement, Security, and Protective Services, prints examiners analyze all latent prints including fingerprints, palm prints, footprints, and tire tracks. They use chemicals and plasters to lift prints from scenes of crimes. They take photographs of the prints and convert them to 3D images on a computer. Prints examiners compare these prints with known suspects, victims, and others. Examiners will write reports of their findings and may testify in court (Echaore-McDavid 63). Forensic Chemist Forensic chemists also have specific job duties. According to Law Enforcement, Security, and Protective Services, chemists use chemical analysis to examine physical evidence. They also perform tests to determine the contents of an unknown substance. Chemists make reports and may testify in court (Echaore-McDavid 65). Trace Evidence Examiner Trace evidence examiners have specific job duties as well. According to Law Enforcement, Security, and Protective Services, trace evidence examiners examine hair, tissues, saliva, blood, fluids, plastics, metals, and explosives. They work in crime labs alongside chemists and print examiners. They also develop new and better methods for examining evidence (Echaore-McDavid 65). Firearms and Toolmark Examiners Firearms and toolmark examiners have specific job duties. According to Law Enforcement, Security, and Protective Services, they handle two pieces of evidence: firearms and tools. They determine if firearms or tools were used in a crime. They make identical matches between guns and bullets, and tools and toolmarks. Firearms and toolmark examiners also determine paths of bullets and recreate crime scenes (Echaore-McDavid 69). Questioned Documents Examiner Questioned documents examiners have their own job duties. According to Law Enforcement, Security, and Protective Services, documents examiners analyze checks, currency, vouchers, contracts, certificates, wills, notes and letters. They check if documents and signatures are real or counterfeit. They determine if changes have been made to a document and determine what words were erased or crossed out. Document examiners also identify different types of inks and papers (Echaore-McDavid 71). Polygraph Examiner Polygraph examiners have specific job duties too. According to Law Enforcement, Security, and Protective Services, polygraph examiners administer polygraph tests to suspects and analyze the results. Polygraphs measure pulse, blood pressure, breathing, and perspiration during questioning. Polygraph examiners write their own questions and give them to suspects (Echaore-McDavid 76). Forensic Pathologist Forensic pathologists have specific job duties. According to Law Enforcement, Security, and Protective Services, forensic pathologists primarily perform autopsies. They answer the time of death, whether a death was caused by suicide or homicide, and cause of death. Pathologists may also have to identify bodies. They are also called out to crime scene to examine bodies before they are moved. Forensic pathologists sometimes meet with families of the deceased (Echaore-McDavid 73). ADVANTAGES AND DISADVANTAGES Third, there are advantages to having a career as a forensic scientist. There are also disadvantages. Advantages Forensic scientists have advantages for their occupation. With enough education, most forensic scientists make around $70,000 a year (Engineering. 126). They can also earn sick and vacation days (Engineering. 126). They get medical insurance (Engineering. 126). Finally, forensic science is a fast growing field. Its growth is above the national average (U.S. Dept. n.p.). Disadvantages There are also disadvantages in the field of forensic science. The occupation is very high stress. Forensic scientists may witness gruesome sights (Engineering. 126). They also put themselves at risk by working with weapons and chemicals (Engineering. 126). Also, forensic scientists are on call 24-7 and may be forced into working overtime (Echaore-McDavid 60). In addition, it takes about six years to earn a good degree, master’s degree, in forensic science (Engineering. 126). EDUCATION Fourth, there are entry requirements to get into Michigan State University. In addition, Michigan State offers a great program to study forensic science. Entry Requirements The main entry requirement for Michigan Stat is to have a better application than the other applicants. According to Peterson’s Four Year Colleges, the average high school GPA of those admitted to MSU is 3.61. Ninety-seven percent of students had an ACT score over eighteen and nine percent had a score of thirty. Seventy-six percent of students scored over 500 in reading on the SAT’s, eighty-five percent scored over 500 in math, and seventy-three percent scored over 500 in writing. Nine percent of students scored over 700 in reading, fourteen percent scored over 700 in math, and five percent scored over 700 in writing. Only seventy-three percent of applicants are admitted into Michigan State University (Peterson’s. 473). Those admitted into MSU are required to pay tuition. According to Peterson’s Four Year Colleges, on average, state residents are charged about $7,665 per year. Out of state residents are charged around $20,310. Part-time students who live in state are charged $235 per credit hour. Out of state part-time students are charged $656 per credit hour. Some financial aid is provided by MSU if necessary (Peterson’s. 473). Michigan State University Michigan State is a great college to study to study forensic science. MSU was founded in 1885 (Peterson’s. 473). The school has offered a forensic science program since 1946 (â€Å"School.† n.p.). MSU is a coed school (Peterson’s 473). The campus is 5,192 acres and has relatively easy access to Detroit and Lansing (Peterson’s. 473). Michigan State has a great college atmosphere. According to Peterson’s Four Year Colleges, fifty-four percent of students are women and forty-six percent are men. There are students studying at MSU from fifty-four states and territories. There are also students from one hundred different countries. The student faculty ration at MSU is 17:1 (Peterson’s. 473). MSU has a great athletic program. According to Peterson’s Four Year Colleges, all sports available at Michigan State are Division I except for football. MSU offers men’s football, men’s and women’s basketball, men’s and women’s track, men’s baseball, women’s softball, and men’s and women’s cheerleading. MSU also offers many intramural sports (Peterson’s. 473). Michigan State University offers many clubs to its students. MSU has a drama club, marching band, choral group, radio and television club, newspaper club, and national fraternities and sororities (Peterson’s. 473). MSU provides prime housing. On campus residency is required for a student’s freshman year (Peterson’s. 473). Coed dorms are available as well as women only dorms and disabled students dorms (Peterson’s. 473). Michigan State offers services to students. According to Peterson’s Four Year Colleges, there is a health clinic available to MSU students, psychiatric counseling, and legal services. There is also a woman’s center. MSU provides twenty four hour emergency response and transportation services. Also, self defense workshops are available (Peterson’s. 473). MSU offers top rate classes and degrees in forensic science. According to â€Å"School of Criminal Justice,† the Master’s Degree in Forensic Science is provided by the Michigan State School of Criminal Justice. Applicants for the degree must have at least a 3.0 to apply. One must also have a degree in a lesser or related field such as physical or natural science (â€Å"School.† n.p.). MSU offers a degree in forensic chemistry. To earn a degree, one must take the following classes: Advanced Analytical Chemistry II, Survey in Forensic Science, Forensic Chemistry and Microscopic Evidence, Scanning Electron Microscopy/X-Ray Analysis, and Forensic Serology (â€Å"School.† n.p.). INTERESTS AND NEEDS Furthermore, forensic science does fit my needs. It pays a decent amount of money and will give me a comfortable lifestyle. Forensic Science involves a lot of science and chemistry, which I love to do. Also, forensic scientists help people by assisting in the justice process, which I think is very rewarding. CLOSING In conclusion, forensic science is a very challenging career. If a person is interested in becoming a forensic science, it is going to take a lot more than just a love of the TV show CSI.

Research Proposal for Research Method Final

TABLE OF CONTENTS Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. Dissertation Title†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.. 3 2. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1 Introduction to Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. 2 Research Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2. 3 Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 1 Online Shopping in China†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2 Concept of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 3. 3 Dimensions of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4. Research Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 4. 1 Website Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 4. 2 Easy of Use†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 4. 3 Responsiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. 4 Reliability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 4. 5 Security†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 4. 6 Trust†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. Research Methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5. 1 Qualitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. 2 Quantitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 5. Proposed Research Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 6. Collection of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 6. 1 Secondary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 6. 2 Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 10 6. 2. 1 Sample Size of Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 7. Method of Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1 8. Presentation of Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 9. Ethical Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 10. Timetable†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 11. Resourses References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 1. Dissertation Title:A study of factors influencing customer perceived E-service quality in online shopping 2. Introduction 2. 1 Introduction to Dissertation Nowad ays, with the rapid development of information and communication technology Internet has been played an important role in people’s life and regarded as a crucial tool to do business for them. More and more companies now are trying to make full use of it as a platform to start their businesses and develop their electronic commerce in internet (Dave Chaffey, 2004), with the purpose of gaining more competitive advantages and increasing their market share.Many of them would like to create their own company websites and publish the information about their products including the prices and the features there, which facilitate customers well informed, better known the price and other information in time when they are seeking for service and products online. According to this way, companies can interact with customers directly, which is quick different form the way of traditional transactions.However, with the increasing numbers of companies participating on the Internet market and t he growth of online shopping, the competition among online retailers has become more and more fierce. It requires online retailers to look for some strategies to better compete with their competitors and attract customers to their online shopping service, which are the main issues for them. Typically, providing competitive and low price and more products selected to customers is considered as the major way for online retailers to improve their products and service selling and therefore to enhance their competitive advantages.But now, instead, more and more businesses are realizing that there is anther factor affecting their online business performance besides the above factors mentioned, that is, their online service quality offered to customers, which is also called electronic service quality. Jun et al. (2004) has claimed that the e-service quality differentiation has become the most important factor for online retailers to attract and retain their customers in online shopping.Yan g (2001) and Zeithaml (2002) also have stated that the key determinants of the success for online retailers are not only including the website presence and the lower price offered to customers, but also including the electronic service quality. Therefore, electronic service quality has been as a crucial factor that determined a company doing a successful business in internet market. As a result, many of retailers in China now are trying to focus on their online service quality and quick motivated by it. However, only knowing e-service quality was a crucial factor for doing successful business is not enough for online retailer.The problem is before providing good e-service quality to customers and increasing the advantages, it is very important and needed for online retailers to know and understand how the customer evaluates their electronic service quality as a foundation for improving their selling, encouraging people to buy frequency and gain customer loyalty. 2. 2 Research Questi ons This research investigates what factors influencing Chinese customers perceived e-service quality in online shopping. This is helpful for online retailers better understand what kind of e-service quality their online customers want and what aspect need to improve for their service.RQ: What are the factors influence customers perceived e-service quality in online shopping? 2. 3 Research Objectives This study aims to †¢ To examine how Chinese consumer perceived e-service quality in online shopping. †¢ To identify the factors influencing customer perceive e-service quality in online shopping. 3. Literature Review 3. 1 Online Shopping in China According to the China Internet Network Information Center (CNNIC), China is now the world’s largest Internet population country and the internet population in 2008 has been up to 298 million which was up by 41. % as compared with year 2007. With this rapid growth of the Internet population, the developments of online retailin g has been becoming so fast. According to iResearch, there were around 120 million people registered in internet as online shoppers in 2008 and the transaction value of online shopping in this year has reached to 128. 1 billion Yuan, which was up by 128. 5% as compared with year 2007. Industry experts expect that this growth trend of internet population and customers’ transactions online would be increased and extended in the next following years. . 2 Concept of E-service Quality Berry, Parasuraman and Zeithaml (1988) stated that service quality is a result which was perceived by customers that came from a comparison between customer expectations and desires addressed to the provider of products or service and the customer’s perception of the actual service received. It also can be defined as a service conformance to customer desires and requirements, or the ability of the product and service that satisfying customer needs as they expected. According to Ziethaml (2002) and Ziethaml et al. 2002), e-service quality is defined as â€Å"the extent to which a website facilitates efficient and effective shopping, purchasing and delivery of products and services†. . 3. 3 Dimensions of E-service Quality Many researches have been done for the dimensions of determining customers evaluating e-service quality over the last two decades. Zeithaml (2002) has argued that there are eleven dimensions affecting customers evaluating the e-service quality online, which include reliability, responsiveness, access, flexibility, ease of navigation, efficiency, assurance/trust, security/privacy, site aesthetics, price knowledge and personalization.Jun, Yang and Peterson (2004) also have develop a framework consisting of 10 dimensions measuring customer service quality which include responsiveness (prompt response), reliability (accurate and efficient response), competence, access (accessibility of service and contact information), personalization, courtesy, contin uous improvement, communication, convenience, and control while Janda et al. (2002) has claimed that there are four dimensions of measuring e-service quality in his framework; they are access, security, sensation, and information/content. Besides, Parasuraman et al. 2005) has described that the efficiency, system availability, fulfillment and privacy are the core four dimensions influencing the core e-service quality. Moreover, Wolfinbarger and Gilly (2003) have discussed that the web site design is also a main dimensions affecting customers perceived e-service quality in internet market except reliability, security and customer service. What is more, Yoo and Donthu (2001) in their framework also have concluded that ease of use, aesthetic design; processing speed and security are the measures evaluating the e-service quality. 4 Research Model The research model is a formed from various past researches.E-service quality variables that consist of reliability and responsiveness are ada pted from Santos (2003) and Zeithaml (2002), Jun, Yang and Peterson (2004); Security and trust are adapted from Zeithaml (2002), Janda et al. (2002) and Yoo and Donthu (2001); Besides, Website Design is adapted from Wolfinbarger and Gilly (2001, 2002) while easy of use is adapted from Yoo and Donthu (2001). [pic] Source: Create for this research 4. 1 Website Design Parasuraman et al. (1998); Kim and Lee (2002) defined website design is customer perceptions of degree of the user friendliness in using an online store.It is usually related to the design of the web site and regarding about the aesthetic elements of the website, such as the color, graphics, etc (Wolfinbarger and Gilly 2003). It is closely relative to how is the website looks; is it looking very good and attractive to people or very bad when they visit, and is the website much more creative than others. Gronroos et al. (2000) claimed that â€Å"a well-designed website creates an interest in the firm and its offerings, an d it should also offer the users opportunities to reconstruct the website in their minds so that it matches their cognitive structures†; 4. 2 Easy of UseLoiacono et al. (2002) stated that ease of use usually is relative with ease of understanding, which involves these three parts. First of all, the web site labels should be easy to understand; Secondary, The text on the Web site should be easy to read; thirdly, the display pages within the Web site are easy to read. Perceive ease of use is usually closely bound up with messaging, browsing, and downloading activities. Appropriate graphic and structural site designed website usually help to achieve easy of use and relevant content with visual appeal and therefore reduce the customer frustration (Janda et al. 2002). 4. 3 ReliabilityReliability has been considered as one of the important factors that have the most influence affecting people on shopping online. It is the ability to perform the service consistently and accurately. S antos (2003) also has described that it is the ability of online retailers that delivering the promised service to customers accurately and consistently which is consisted of updating the web site frequency for them and replying to their enquiries promptly, etc. It is a measure of coming from customers’ perceptions that whether they should count on their merchants or not, especially when the time comes to fulfill the promise for them.It is usually associated with the risk (Vijayasarathy and Jones, 2000). Online consumers usually extremely want to receive the items that they have booked on the internet market with the right quality and the right quantity, which was promised by the retailers before, and besides customers also would like them to be billed accurately (Kim et al. 2004). 4. 4 Responsiveness Responsiveness is a willingness to help customers and provide prompt service (Chaffey, 2004). It usually measures whether a company can provide the appropriate information to it s customers or not when there are some problems happened.It is therefore a kind of abilities that dealing with complaints and promptness of the service effectively (Santos 2003), such as an arrangement for online guarantees and a mechanism for handing returns (Wang, 2003). Hence, providing correct and fast responses to customers usually can help them to resolve their problems timely. Thus, it is an important way to increase the convenience and reduce the uncertainty to customers for online retailers and showing them that they are customer-oriented (Gummerus et al. , 2004). 4. 5 Security,According to Merriam-Webster’s Collegiate Dictionary, Security is the â€Å"quality or state of being secure†, which includes â€Å"freedom from danger† and â€Å"freedom from fear or anxiety†. Security also means something that secures including measures taken to guard against espionage or sabotage, crime, attack, or escape. In an information technology context, security is a set of procedures, techniques, and safeguards designed to protect the hardware, software, data, and other system resources from unauthorized access, use, modification, or theft (Davis and Benamati, 2003). 4. 6 Trust Claire, 2005) has argued that trust is an important issue for online purchase and critical for their success. On the Internet market, trust is usually related to the process of buying and payment between the buyers and the sellers. Besides, trust is also shown on the reliability of the website and how the privacy and securities severed for customers. Moreover, the fulfillment of order, after sales service are also the main sources of trust. 5. Research Methods Research can be descriptive or explanatory. Description and explanation can be seen as part of a circular model of research.This process can work in two ways: inductively or deductively (Veal, 2005). Inductive research is a study in which theory is developed from the observation of empirical reality (Yin 2003) . The deductive process is used to test the hypothesis against data (Veal, 2005). 5. 1 Qualitative Research Quantitative and qualitative are two principle research methodologies (Hussey and Hussey 1997). Qualitative approaches involve gathering a great deal of information about a relatively small number of subjects rather than a limited amount of information about a large number of subjects.Qualitative approaches are used when he researcher accepts that the concepts, terms and critical issues should be defined by the subjects of the research and not by the researchers. They are often used for the study of group’s particularly where interaction between group members is of interest. They are also used when exploratory theory building, rather than theory testing, is undertaken. The methods used to gather qualitative information include observation, informal, unstructured and in-depth interviewing, and participant observation (Veal, 2005). 5. 2 Quantitative ResearchQuantitative a pproach to research involves the gathering and analysis of numerical data. It relies on numerical evidence to draw conclusions or test hypotheses. To be sure of the reliability of the result it is often necessary to study relative large numbers of people or organizations-subjects-and therefore to use computers to analyze the data. Typically, the aim is for the sample studied to be representative of some wider population, so that the results can be generalized to that wider population. The data might be derived from questionnaires-based, surveys, from observation or from secondary sources, such as sales data (Veal, 2005). . 3 Proposed Research Method Based on the research methods identified above, the next step should be focus on the choosing of research methods to apply in the research. In this study, deductive research approach and quantitative method would be selected and used to do the dissertation. 6. Collection of Data 6. 1 Secondary Data According to Boyce (2002), secondary Da ta is defined as fact and figures that already exist and that may be available to people who would like to access and use them for own purpose. Secondary data have the potential to play an important part in any research process, particular in the design of a project.It provides background information that helps the researcher to understand the task more clearly, without it, the research would be difficult to ensure the validity and reliability. It is inexpensive and available quickly compared with primary data. Thus, in this research, secondary data would be widely used and to support this study. 6. 2 Primary Data Primary data are facts and figures that are newly collected for the project (Kerin et al, 2003). Most market research sets out to obtain primary data and the main methods used to do this are survey and focus groups and depth interviews.Survey is often interviewing large numbers of people and asked themto fill in answers to questionnaires. In focus groups and depth intervie ws, small numbers of carefully selected people give their opinions in detail in an informal and unstructured setting (Boyce 2002). Primary data are usually far more costly and time consuming to collect than secondary data. 6. 2. 1 Sample Size of Primary Data It is very crucial and important to determine the sample size of project. Generally speaking, the more sample sizes collected, the more accuracy the research.In this research, the sample size of primary data will be medium scale and sent to over 200 survey respondents which are conduct to the group and individuals will select from consumer who are willing to complete the questionnaire. Around 100 survey respondents will be asked to fill in the questionnaires directly and the other 100 samples will be done online by sending emails to people. 7. Method of Data Analysis The data gathered would be statistically analyzed and to see whether the hypotheses that were generated have been supported (Bryman, and Bell, 2007).For this study, the researcher would use the SPSS (Statistical Package for Social Science) to do the data analysis after collecting back the survey questionnaires from all the respondents. 8. Presentation of Dissertation This dissertation will be presented several graphs and data figures to supported writing and facilities readers. 9. Ethical Issues Respondents’ information will be kept confidential as per university guidelines. 10. Timetable |Month |March ,2010 |April, 2010 | May, 2010 |Content |Week |1 |2 |3 |4 |5 |6 |7 |8 |9 |10 |11 |12 | |Problems Identification | | | | | | | | | | | | | | |Literature Review | | | | | | | | | | | | | | |Research Design | | | | | | | | | | | | | | |Chose of Methodology | | | | | | | | | | | | | | |Data Source | | | | | | | | | | | | | | |Data Collection | | | | | | | | | | | | | | |Data Analysis | | | | | | | | | | | | | | |Writing Up Draft | | | | | | | | | | | | | | |Editing | | | | | | | | | | | | | | |Final Document | | | | | | | | | | | | | | |Organ izing Of Document | | | | | | | | | | | | | | |Source: Create for this research ResourcesReferences Sekaran, U. (2003), Research Methods for Business: A Skill-Building Approach, 4th edition, the United States of America: John Wiley &Sons, Inc. Hussey, J. and Hussey, R. (1997), Business Research: A practical guide for undergraduate and postgraduate students, MacMillan Business, London. 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Http://www. cnnic. net. cn/en/index/ Http://www. iresearch. com. cn/html/Default. html ———————– Website Design Easy of Use Reliability Perceived E-service Quality On-line Shopping Responsiveness Security Trust